Job Summary:

The ABX Product & Insights Manager is responsible for the management of the Firm’s ABX platform including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders. 

This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usag...