Role Summary and Impact

As an Implementational Planning Account Director, you drive day‑to‑day excellence in cross‑channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, act as a key client contact on media performance, align with the OASIS framework within WPP Open, and coordinate PCA insights for future strategies.

Reporting Structure

Reports to Implementational Planning Business Director.

Key Responsibilities

• Line Management: Provide direct line management, mentorship, and development for junior team members.
• Client Delivery & Management: Act as the primary day‑to‑day client connection, delivering integrated planning and activation, developing and presenting implementation...