The Annenberg School for Communication and Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 450:Building Integrated Campaigns. PR 450 serves as a culminating, professionally oriented seminar that synthesizes prior coursework and applies it to strategic analysis, case studies, and the development of integrated public relations campaigns.


This course functions as a live, industry-style lab in which student teams partner with real-world clients to design and execute purpose-driven campaigns for organizations or causes. The course emphasizes the application of strategic thinking, the Public Relations planning process, and the integration of theory and practice within a professional context.


Applicants should be able to guide students in strategic analysis and planning, campaign development, and the Strategic Integrated Planning (SIP) method. Instruction includes coaching students through team-based col...