CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA. This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto. Role Summary The Adobe Digital Marketing Specialist leads the development and execution of data-driven, client-centric marketing experiences across channels. This role is responsible for translating client insights into personalized journeys, enabling next-best-action strategies, and driving measurable impact across acquisition, engagement, and retention. Key Responsibilities Personalization Strategy & Execution: Design and deliver cross-channel personalized experiences (web, app, email, paid media) Translate segmentation, behaviours, and client signals into actionable journey strategies Enable next best action and offer personalization across the client lifecycle MarTech & Capability Enablement: Leverage platforms (e.g., CDP, AJO, targeting tools...