Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.

(5 –year BBF/IBR, developed with strategic planning)

Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort

(1-year BAP)

Develop a clinical support program (Phase IV, CEP) to support campaign objectives

(Follow CEP SOP)

Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives

(Identified training strategy and material in place)

Develop product launch plans (with PMs) and submit to Marketing Director

Work wi...