Description

Business Overview

The Marketplace business is the development of Rakuten Ichiba, Rakuten's founding business.

Since Rakuten’s establishment in 1997, Rakuten Ichiba has continued to grow, embodying Rakuten's mission of empowering people and society through innovation, and has delivered the joy of shopping to users across Japan by creating a system that allows those who are good at business to easily open a store, transcending the limits of the marketplace. We have been delivering the joy of shopping to users all over Japan.

Today, Rakuten Ichiba is one of the largest e-commerce sites in Japan, with more than 50,000 merchants (as of May, 2026), more than 1 billion user accounts, and many users.

Rakuten Ichiba Service Page

Department Overview

The Ichiba Advertising Department is responsible for the planning, sales promotion, operation, and management of advertising products used by merchants ...