POSITION OVERVIEW:
Provide strategic advisory support and operational oversight for customer lifecycle marketing programs while managing execution of complex lifecycle initiatives and supporting team development.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES:
1. Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
2. Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members. 
4. Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
5. Establishes advanced marketing automation workflows and sophisticated customer scoring models for enhanced personalization.
6. Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
7. Drives mentoring and professional development support for junior lifecycle marketing te...