What you will do:
The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalized, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programs that increase customer lifetime value. With a strong understanding of CRM platforms, customer behavior, and performance analytics, this role ensures that lifecycle marketing efforts are aligned with broader business and media strategies.
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Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications.
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Develop and refine customer segmentation strategies for personalized messaging.