Amazon Marketing Cloud & DSP Data Analyst
We are looking for a data‑driven, technically strong AMC & DSP Data Analyst to support and lead advanced measurement and analytics across our in‑house Amazon & Omnichannel DSP activations in more than ten international markets.
This Role Is Heavily Focused On
- SQL‑based analysis in Amazon Marketing Cloud (AMC)
- Advanced campaign diagnostics and media effectiveness evaluation
- Attribution modelling and incrementality frameworks
- Structuring data for Marketing Mix Modelling (MMM) inputs
Main Responsibilities
AMC Advanced SQL Analytics
- Write complex SQL queries in AMC (joins, nested queries, window functions, CTEs)
- Build user‑level path‑to‑conversion analyses
- Conduct frequency distribution and optimal frequency modelling
- Analyze audience overlap and cross‑campaign interaction
- Quantify halo effects and ...