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APAC Senior NPI Specialist

Company

CHAGEE

Location

singapore, singapore

Posted

June 21, 2026

Position Overview

Role Summary

Own the end-to-end commercialization and launch execution of new products, LTOs, and equipment across APAC markets. This role sits at the intersection of product, supply chain, operations, branding, marketing, and R&D β€” driving readiness from product brief through to successful in-store delivery. Beyond execution, the NPI (New Product Introduction) Lead serves as the regional voice on product localization: identifying where APAC market requirements demand adaptation and building the case to act on them.


Responsibilities


NPI pipeline management & product localization advocacy

  • Own the APAC NPI and LTO pipeline β€” maintain visibility of all upcoming launches, lead times, dependencies, and market readiness across the region.
  • Act as the primary interface between product development and APAC markets, translating market-specific consumer, regulatory, and commercial requirements into actionab...

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