The Decision Lab is an applied research and innovation firm. We use behavioral science & AI to help ambitious organizations create a better future. We do this by working with some of the largest organizations in the world, carrying out research in priority areas, and running one of the largest publications in applied behavioral science. In the past, we have helped organizations such as the
Gates Foundation,
Capital One, the
World Bank, and many Fortune 500s solve some of their thorniest problems using scientific thinking.