Position Overview
**About the role**
We're looking for an Applied Scientist to join our Brand Science team to provide strategic, actionable insights around how to measure and optimize a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing/media stakeholders, our in-house research and insights team, as well as other scientists across the broader organization.
Problems we're working on include:
+ How do we measure the impact of advertising on television and billboards?
+ Can we find a better way to allocate our brand budget across a diverse set of advertising platforms, marketing initiatives, and audiences?
+ How can we improve our existing measurement tools to improve sensitivity and reduce bias?
The ideal candidate is both technically deep and intellectually humble. You enjoy out-of-the-box thinking, and are not afraid to roll up your sleeves to get things done. You prioritize practi...