Role Overview The Area Sales Manager will be responsible for driving regional sales growth by leading and developing a high-performing field sales team. The successful candidate will oversee sales planning, business development, customer engagement, and market expansion while ensuring achievement of revenue targets and excellent customer experience. This role requires a hands-on leader who enjoys spending time in the field, coaching teams, building partnerships, and identifying new market opportunities within the agricultural and renewable energy sectors. Key Responsibilities Sales Leadership Recruit, train, coach, and mentor a high-performing field sales team. Set clear sales targets and monitor team performance against agreed KPIs. Conduct regular field coaching sessions and accompany sales representatives on customer visits. Build a motivated, customer-focused, and high-performing sales culture. Sales Planning & Execution Develop and execute monthly, quarterly, and annual regional s...