MAIN PURPOSE
To support the Digital Marketing team to provide the necessary insights & action steps to stakeholders
related to the paid and shared media management through tracking & reports generation, stakeholder
liaison and tools management.

KEY RESPONSIBILITIES
• Contribute to the planning, executing, optimising, reporting & evaluating of marketing activities
for regional e-commerce campaigns (i.e. Lazada/ Shopee / TikTok Shop/ brand.com) across
APAC markets within a matrix organisation and external agency partners
• Support strategies for cross-channel campaigns ensuring the ability to capture attribution from
top funnel tactics to low funnel conversion metrics across different owned platforms, including
brand.com & pureplayer channels. Media channels include social, video, search, display etc.
• ...