THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
RESPONSIBILITIES
This role is supporting for Brand Manager who is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.
Your main focus:
Identify and implement brand strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing and fashion house guideline.Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team/Regional team to make sure timely new innovation launc...