The Role at a Glance

As an Assistant Brand Manager, you will be the engine behind our brand's growth. You will manage Below-the-Line (BTL) projects, contribute to high-impact Above-the-Line (ATL) campaigns, and oversee the journey of product development from concept to launch.

Key Responsibilities

• Campaign Leadership: Execute integrated marketing campaigns that align perfectly with our brand strategy.
• Market Intelligence: Conduct in-depth analysis and monitor competitor pricing, strategies, and promotions to keep us ahead.
• Innovation & NPD: Drive the implementation of innovation and New Product Development (NPD) projects alongside cross-functional teams.
• Performance Tracking: Analyze critical metrics including sales volume, market share, and overall brand health.