Collaborate with the Brand Manager/Business Manager to develop and execute the annual marketing calendar, including integrated campaigns and budget planning.
Plan and execute marketing initiatives, including product launches, events, roadshows and in-store promotions.
Liaise with brand principals and internal stakeholders to ensure marketing activities align with brand guidelines.
Monitor marketing budgets and maximize brand visibility across digital, print and other relevant channels.
Develop monthly in-store promotions and partner with Marketing and Retail Operations to ensure effective execution, clear communication and sufficient stock availability.