Position Summary

The Assistant Director, Growth Marketing is a highly analytical, data-driven performance marketer who is passionate about leading the strategic evolution, optimization, and scaling of our top-funnel strategies. Acting as the strategic connection across all digital fronts, the incumbent will architect seamless prospective student journeys by transforming complex analytics and KPIs into unified, high-impact growth. Equally fluent in established digital media and emerging AI-driven search environments, this visionary leader will unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth for both first-year and transfer undergraduate enrollment. Leverage NYU’s institutional undergraduate website and broader digital footprint as your primary conversion engines to meet ambitious global enrollment goals. This position demands an innovative problem solver eager to advance meaningful change within one of higher education’s most operationally signi...