Location: Kuala Lumpur

Company: Shiseido

Position Summary

As the Assistant Corporate CRM Manager, you will play a critical role in strengthening the company’s consumer engagement and data‑driven marketing strategy. This role is responsible for translating consumer data into actionable insights that enhance customer lifecycle management, CRM performance, and omnichannel engagement across both retail and e‑commerce environments. You will prepare regular reports, disseminate insights, and ensure data‑driven strategies are adopted throughout the organization. You will analyze consumer behaviour across multiple touchpoints, including brick‑and‑mortar retail, e‑commerce, and CRM communication channels, to identify opportunities to drive customer acquisition, retention, and loyalty. Your insights will help guide marketing teams in developing more targeted campaigns, improving customer lifetime value, and optimizing CRM performance. Acting as the primary liaison...