AM – Google Analytics
Roles and Responsibilities :-
Analyse various websites on its key performance metrics and evaluating performance against competitive market trends Explore large datasets of web behaviour trends to provide actionable insights on engagement, conversion funnels, ROI, etc., to improve website performance Scope and monitor the impact of website changes for the business and marketing Define and deliver at scale reports on user segmentation, lead scoring, and marketing analysis based on customer profiling and segmentation Create forecasts using operational and statistical tools and models Direct queries and evaluate databases and logs to produce daily, weekly and monthly reports Make recommendations regarding process improvements and help develop performance policies and procedures Integrated market research using analysis of traffic drivers, user segmentation, competitive scoring and trends...