Purpose & Overall Relevance for the Organization:
ISC has to define the window concept & ISC for retail marketing calendar. Role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing
Key Responsibilities:
Functional;
Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained Provide complete concept of a campaign including window and ISC Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing Develop in-store communication elements based on store specific needs (eg. store directory, pathfin...