OverviewTo better support our 10 in 10 vision for Greater China, aiming to double Lays every 5 years, it is important for us to continue driving our business and driving brand penetration. To better capture consumer trends and business needs, this role is designed to lead Lays NPC portfolio premiumization and enhance brand penetration in emerging channels, and BPC platform E2E responsibility.
ResponsibilitiesDevelop and deliver Lay's NPC portfolio premiumization strategy from ideation through execution, ensuring alignment with commercial team.Own E2E responsibility for BPC platforms, including Cheetos, Bugles, and Popcorners.Lead product launch communication from planning to landing and design relevant media-to-shelf mechanisms.Support channel/customer sell-in and alignment. QualificationsHuman-centricity: lock consumer insights/JTBDs and translate into creative ideas.Creative Excellence: d...