At JD Sports, we don’t just lead the game— we set the pace. As Assistant Manager, you’ll play a crucial role supporting the Store Manager to drive results, develop talent and elevate the customer experience, ensuring the store delivers the premium JD standard every single day.

Role Overview

As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front—motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.