My strategy focuses on comprehensive sales and brand performance analysis to identify growth opportunities

and optimize results. I utilize data to build strategic recommendations that align business priorities with market

trends. Additionally, I assess product displacement to improve distribution and commercialization efficiency.

What You’ll Do

• Analyze sales results by category and brand across all Mattel product lines

• Build and maintain databases that consolidate relevant commercial information

• Generate internal reports to monitor performance, trends, and business opportunities

• Track commercial KPIs and propose corrective or preventive actions

• Develop product assortment recommendations based on performance and rotation analysis

• Support assortment planning for key accounts

• Collaborate with internal teams to ensure product availability and sell-through