GENERAL PURPOSE OF JOB:
The Associate, Ad Operations is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills. This role blends the expertise of an Ad Trafficker with the broader responsibilities of an AdTech Specialist, with a particular emphasis on tagging, tracking, and platform management.
KEY RESPONSIBILITIES:
Work with cross-functional teams to traffic creative assets and maintain campaign requirements in relevant platforms ensuring accurate and timely execution
Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution
Collaborate with team members to complete day-to-day tasks for stakeholders
Assist with the documentation of internal processes and policies tied to ad operations.
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