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Senior Analyst, Data Analytics

Company

605 Marina Bay Sands Pte Ltd

Location

singapore, singapore

Posted

June 03, 2026

Position Overview

            Job Responsibilities Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively. 
Work with the casino sales team to optimize structure, communication, and coverage. 
Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements. 
Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities. 
Drive data-based decisions through creation of insightful reports and dashboards. 
Work closely with Operation and Marketing departments to:Monitor the business and highlight trends and opportunities. 
Translate modelling results into business strategy via data/dashboards with impactful visualization. 
Design data-driven A/B testing. 
Evaluate the revenue impact of floor changes, new products, and new initiatives. 
 

        
        
    

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