You’ll be our: Associate Brand Manager
You’ll be based at: Bangalore (IBC Knowledge Park)
You’ll be aligned with: Brand Lead
You’ll be joining our: Brand Marketing Team
What you’ll do at Ather:
- Conceptualize and execute thematic brand campaigns
- Strengthen brand positioning, build brand salience & aspiration for the product line
- Oversee production & on-ground execution of campaigns
- Manage brand alliances & associations
- Create pipeline of social content & ideas with relevant 3rd parties
- Scout for sponsorship & association opportunities; events, films, shows, sports & more
- Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties (offline & online)
- Build brand equity via innovative campaigns & projects
- Insights & Analytics
- Conduct deep-dive analysis into competitor moves, pricing fluctuations, and emerging consumer behaviors
- Mine through large data sets to identify...