About The Opportunity CRM Marketing — if you know, you know. It is the part of marketing that combines data, creativity, and commercial instinct to move customers at exactly the right moment. And nowhere is that more true than in upsell. Our Upsell & Revenue Expansion programme is one of the best-performing workstreams in the business. It is led by an experienced CRM manager who owns its strategy and commercial outcomes. We are looking for someone to join that team — taking on meaningful execution from day one and growing into a genuine contributor to how the programme evolves across all brands. The strategic direction is set, but there is real room to bring your thinking. The best experiment ideas often come from the person closest to the data. We want someone who is commercially curious, notices patterns others miss, and is not shy about raising a hypothesis or challenging an assumption — as long as they can back it up. If you want focused ownership of a real revenue workstream, a fr...