AREAS OF RESPONSIBILITIES

This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives.

o Drive a challenging and exciting category focused on consumer conversion (awareness to trials)

o Lead category creation initiatives

o Build new business verticals from scratch

o Drive new launches and develop categories for emerging consumer segments

o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on product

1. Brand Strategy Development & Marketing

• Build and drive the annual and long-term brand strategy for assigned brands

• Manage and strengthen brand identity

• Analyse market trends and customer insights

• Develop competitive positioning for the brand

• Create compellin...