We are seeking an Associate Program Manager to support in the expansion of our Everyday Essentials (EE) streams across locales and product categories with focus on selection marketing product mechanisms. This role will be pivotal in driving the growth of our EE business improving customer acquisition and enhancing our selection framework.
Key Job Responsibilities - Selection Strategy
- Drive efforts across teams to streamline selection tracking
- Analyze, evaluate and optimize selection streams for EE targeting both in Consumables and Non-Consumables business
- Build automated selection identification mechanisms
- Marketing and Customer Funnel Excellence
- Work with marketing teams across locales to create tracking mechanisms for EE marketing initiatives
- Drive parity in marketing effectiveness across categories
- Understand the customer funnel and drive opportunity analysis
- Develop ma...