Shape data-driven marketing strategies as an Associate Specialist in Marketing Automation. Focus on consumer data integrity and engaging storytelling across various platforms and channels.
In this hands-on role, you will oversee data management and serve as a Subject Matter Expert, ensuring accurate integration and analysis of consumer data. Collaborate with cross-functional teams to optimize messaging strategies based on thorough data insights. Your skills will help the organization enhance its consumer interaction and marketing efficiency.
Key Responsibilities:
• Ensure integrity of consumer data management
• Manage data integration for marketing platforms
• Develop reports analyzing KPIs and consumer behavior
• Monitor and address data anomalies proactively
• Assist in creating engaging consumer messages
Requirements:
• 3+ years utilizing message automation software
• Proven SME in marketing databases and CDPs
• Experience with data visualization too...