**Job Description :**

The California Post is seeking an **Audience Development Specialist** to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

**Responsibilities:**

+ Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
+ Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
+ Contribute to optimization strategies for franchises, brand initiati...