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AVP, Loyalty & CRM

Company

Bath & Body Works

Location

Reynoldsburg, OH

Posted

July 20, 2026

Position Overview

Description

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The AVP, Loyalty & CRM owns one of the most valuable assets in specialty retail: a loyalty program with 40M+ members and the consumer data engine behind it. This leader is accountable for converting that asset into measurable growth - more active members, more frequent purchases, higher lifetime value, and a consumer file that gets healthier every quarter.

This role is central to our consumer-f...

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