Position Overview
Brand Activation ManagerLocation: Ciudad de MéxicoJob PurposeHouse of Tequila is responsible for the global brand strategy, architecture and growth development of Pernod Ricard’s portfolio of tequila and mezcal brands.The Brand Activation Manager is a senior role that helps shape how our Agave Portfolio come to life in the real world.This role transforms brand strategy into tangible brand expressions through the activation of products, drinks and occasions, creating experiences that people can see, feel and remember.It leads the development of global assets, toolkits and frameworks that enable markets to bring each brand world to life with clarity, consistency and impact across touchpoints.ResponsibilitiesA. Global Brand Toolkits & Assets LeadershipLead the development of global brand toolkits that bring priority products, drinks and occasions to life.Oversee the delivery of key toolkit components, including primary and secondary assets, hygiene content, activation materials, PR/digita...