The Brand and Content Marketing Coordinator will work directly with a Pan-Regional Marketing Team, providing support on all brand and content marketing strategies and tactics for Sony Pictures Entertainment on all lines of business in Brazil and South Cone, with a special focus on planning and executing campaigns, materials and projects to increase brand awareness and maximize product opportunities. The role requires knowledge of marketing campaigns, asset and media planning, the ability to evaluate costs and efficiencies across media vehicles, and strong analytical skills to assess campaign results and metrics.

Responsibility

• Support and help coordinate marketing campaigns from start to finish: briefs, targeting and segmentation, asset development, execution and reporting
• Help with the campaign’s creative processes in conjunction with internal teams and agencies for special projects.
• Help create go-to market and post-morte...