Brand & Customer Manager, Gulf

This role drives the launch and growth of our new COPD brand across the Gulf region, shaping and executing brand strategy while ensuring strong field team performance and cross‑functional coordination. It demands a collaborative, customer‑focused approach to achieve launch excellence, compliance, and impact.

Key Responsibilities

• Brand Strategy & Execution
  • Develop regional brand strategy from market insights, customer needs and business priorities.
  • Lead end‑to‑end execution of brand plans, ensuring timely, high‑quality and compliant delivery.
  • Translate strategic priorities into actionable initiatives tailored to Gulf market dynamics.
• Strategic Leadership
  • Own key components of the brand plan, including campaigns, channels and customer segments.
  • Use data, field feedback and market understanding to strengthen brand impact continuously.
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