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1) Responsible for designing and building the brand visual system for Ant International, leveraging business and industry insights to establish a globally competitive brand identity (including logo, VI, and brand asset management).
2) Apply systematic thinking to analyze and summarize visual brand characteristics for different regions; manage and optimize visual assets to ensure brand consistency and high-standard quality across all online and offline channels worldwide.
3) Collaborate and manage suppliers and partners efficiently, provide clear professional direction and advice, and ensure quality control for consistent and continuous brand output.
4) Deliver high-standard, industry-leading creative design work that supports business objectives and demonstrates professional skill and innovation.
1) Strategic-level projects: Deeply engaged in the company’s globalization strategy and creation of international brand influen...