Brand Management Executive (Food Services/HoReCa)
Kuala Lumpur, Malaysia | Posted on 05/18/2026
Job Description
Principal Functions:
- Overall Business and Brand Management of the designed brands.
- Brand/ Marketing Strategy Management: Responsible for the brand building, including the product positioning, strategic activities, sales performance, sales promotion and product profitability.
- Marketing Planning: In-charge of the product annual Marketing Plan, Mid-Term Plan, and Long-Term Plan.
- Product / Business Development Improvement: Responsible for the new product development, existing product improvements (concept, packaging structure, package design, etc.), quality and cost improvement activities and etc.
- Management of brand executive (if any).
Responsibilities and Authorities: Business and Brand Management: