The Senior Brand Management Specialist is responsible for supporting the development and execution of brand strategies that strengthen brand equity, drive customer engagement, and achieve business objectives. This role collaborates closely with cross-functional teams, including Trade Marketing, Digital Marketing, Creative, Merchandising, and Sales, to ensure consistent brand positioning across all customer touchpoints.
RESPONSIBILITIES

• Support the development and implementation of brand strategies aligned with business goals.
• Execute integrated marketing campaigns across online and offline channels.
• Monitor brand performance and analyze market trends, customer insights, and competitor activities.
• Coordinate with internal stakeholders and external agencies to ensure timely campaign execution.
• Manage the development of marketing materials, POSM, and brand assets while maintaining brand guidelines.
• Track campaign performance and p...