Position Overview
**Brand Manager for Abbott Diabetes Care, office Baar**
**Primary Objective of Position**
β’ To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales.
β’ Have a broad and deep product knowledge and be responsible for product
trainings as appropriate.
**Major Accountabilities**
β’ To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential.
β’ Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.
β’ Develop or localize multichannel marketing projects in accordance with relevant functions.
β’ Budget planning and tracking for ensuring promotional campaigns are within
agreed spending limits and A&P reporting is accurate, incl. accruals, for owned
projects.
β’ Assist in preparing...