Summary

The Brand Manager – Latin Formats oversees the station’s overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats—shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.

Essential Functions

● Content, Music, & Programming

● Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).

● Curate music, manage playlists, create format clocks, and write/oversee promotional content.

● Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.

● Analyze r...