1. Brand Strategy
·Support line manger to develop the core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
·Develop and steward the comprehensive Brand Visual Identity Guideline, ensuring all creative outputs are on-brand and premium.
2. Creative Campaign & Asset Development
·Conceive and lead the development of the campaign big idea and all associated creative assets, including:
oLocal ATL campaigns across all media.
oCore digital assets for key launches and brand moments.
oCreative assets for product innovations and limited editions.
oEnsure all creative is tailor...