Brand Manager - PASO

Job Overview

Lead the Crush, Dr Pepper, and Schweppes portfolios as Brand and Omni Manager, developing brand strategies and executing annual marketing plans to drive consumer relevance, brand growth, and business performance.

Key Responsibilities

• Define and deploy brand vision, value proposition, and growth strategy to achieve short‑ and long‑term business objectives.
• Lead brand positioning, portfolio architecture, and consumer communications, leveraging market research, consumer insights, and category trends.
• Develop and execute annual marketing plans, manage agency partners, and lead integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
• Lead program development to support in‑store execution, including national and regional retail impact programs.
• Create shopper media plans aligning media investment with retailer priorities, shopper insight...