Brand Strategy & Planning

Build and execute the annual brand plan aligned with group objectives.

Track market, competitor, and consumer trends to spot risks and opportunities.

Define brand positioning, target customers, and channel mix (retail, wholesale, e‑commerce).

Buying, Range & Supplier Management

Lead negotiations with brand principals/suppliers on terms, pricing, and seasonal buys.

Own the range plan and assortment to match demand, pricing strategy, and seasons.

Monitor supplier performance, lead times, and quality; address issues quickly.

Sales & Commercial Performance

Own the sales budget and P&L for the brand; deliver revenue, margin, and profit targets.

Analyze sell‑through, SKU/store performance, and take action on slow or excess stock.

Set pricing, promotions, and discounting with retail and finance input.

Inventory & Stock Management

Plan OTB, stock levels, and replen...