About Our Client

The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.

Job Description

1. Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication

2. Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans

3. Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.

4. Identify competitor's brands, assess consumer perception and decide the right positioning f...