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Brand Manager Jr.

Company

Bayer

Location

Mexico City, Mexico City

Posted

July 16, 2026

Position Overview

Brand Manager Jr.Β 

Responsible for developing and executing the brand strategy for IBEROGAST, aligned with SBU and HQ guidelines, in order to achieve defined business and marketing KPIs. Leads integrated marketing initiatives across mass media, digital, omnichannel, and point-of-sale environments, while collaborating with cross-functional internal and external stakeholders to ensure strong brand performance, customer experience, and market growth.

Key Responsibilities

  • Develop and execute brand strategies aligned with SBU / HQ priorities to achieve defined KPIs, including NS, FVE, FCA, SO & SI, DOH, and Market Share.

  • Build short-, medium-, and long-term marketing plans according to MKT 4.0 principles.

  • Lead media deployment across Mass Media and Digital channels, including: Data analytics
    Content development
    Social media
    Search Engine Optimization (SEO)
    Product / UX design
    eCommerce
    Point of Sale (POS...
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