We are looking for a strategic and creative Brand Manager to lead the brand direction, positioning, product launch, marketing campaigns, retail support, and brand growth for our wellness and lifestyle brands.

• Develop brand strategy, positioning, target audience, and key selling points.
• Plan and execute product launches and go-to-market strategies.
• Manage marketing campaigns across social media, KOL, retail, e-commerce, and pharmacy channels.
• Support sales team with buyer decks, product presentations, promoter scripts, and retail materials.
• Provide content direction for social media, KOL briefs, video ideas, and product education.
• Work with designers on packaging, POSM, brochures, campaign visuals, and brand guidelines.
• Conduct market and competitor research.
• Monitor brand performance, sales feedback, campaign results, and consumer response.
• Coordinate with internal teams, supplier...