Department: Commercial
Reporting Line: Commercial Director

Role Purpose

The Brand Manager will have end-to-end ownership of the commercial performance, strategic direction, and execution of the brand across all channels and functions. This role will act as the central point of accountability for driving growth, profitability, market execution, and brand equity.

Key Objective

To drive revenue growth, profitability, market share, execution quality, and brand equity through strong ownership, governance, and cross-functional leadership.

Key Responsibilities

• Brand Strategy & Ownership
  • Develop and own the overall brand strategy and annual operating plan.
  • Define clear market positioning and commercial roadmap.
  • Continuously assess brand performance and competitiveness.
• Commercial Performance