**POSITION SNAPSHOT**
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands

**A DAY IN THE LIFE...**

+ Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
+ Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
+ Activate Brand Essence and Vision.
+ Develop and update consumer portrait, consumer engagement funnel for her/his brand.
+ Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, pr...