To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.

Essential Functions

• Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends;
• Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands;
• Analyse the success of brand marketing campaigns and create reports;
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding;
• Manage a team of managers, coordinators and assistants;
• Define and manage the brand communication strategy using a variety of media for the internal team and external markets;
• Create...